Lovely to meet you.
I am a senior creative director experienced in all phases of marketing and branding for brands in the beauty, luxury and lifestyle space.
My specialized expertise is designing the big picture, and carving out thoughtfully unique look tone and feel positionings for each brand I help build. Collaborating from concept to finish listening and working tightly with my clients, I help us discover insights and understand audiences. Along with inhouse agency teams, and outsourced creative talents, together we, align and expand revenues by creating iconic brand strengths. Aside from my deep category background, what makes me my clients’ secret weapon is a mix of business instincts, and an inventive creative eye. I will always inspire and bring out the very best in my teams, creative and strategic collaborators, and the global brand communities we serve.
Hybrid agency/production boutique Tack NYC launched. Tack NYC a hybrid agency/production boutique, has opened its doors. Billed as a new model enterprise--one conceived in the pre-pandemic era but unveiled during pandemic times.
Tack NYC opens with senior leaders possessing extensive experience in fashion, beauty, wellness and personal care brands, as well as automotive, retail and many other categories. Leading the Tack pack is creative director Kristin Moore-Gantz, who joins from a high-level freelance career, during which time she led creative teams handling big-budget, integrated projects for a range of brands, film studios and agencies. Prior to going out on her own she spent time at such agencies as McCann, atelier (Leo Burnett), Beauty @ Gotham, Grey and Publicis. Her portfolio includes work for brands including Sotheby’s, L’Oréal, Coty, Maybelline, essie, Unilever Prestige, Dark & Lovely and P&G’s global Herbal Essences account.