DARK and LOVELY Love My Color 360 campaign blew the dust off an iconic brand, discovered new fans and increased sales by 20%. Repositioned with the proudly empowering tagline, and character driven casting of artists, and influencers, the rich art direction set the tone for each womans style and hair color choice to come far forward. Love my color.
KRISTIN MOORE GANTZ
CREATIVE DIRECTOR NEW YORK CITY